Dolce & Gabbana New York 155 Mercer Street

About Dolce & Gabbana New York 155 Mercer Street

In the vibrant Soho neighborhood of New York City, one can find the Dolce&Gabbana boutique. Housed in a historic former fire station, the shop is a shifting, multi-faceted space, where linear lighting illuminates the rooms like a theatre, and freestanding furniture elements are as easily movable as stage sets. The boutique is composed of three floors. The first floor is dedicated to “Love&Beauty” and features hand-painted walls with graffiti, texts and patterns, as well as a LED screen that projects the brand’s Instagram account. The second floor, “Extravagance”, celebrates the iconic leopard print: the walls are covered in leopard panels and carpeting, the perfect home for a mix of apparel and accessories that dazzle. “DNA” is the theme of the third floor. An ode to the values and Italian roots of Dolce&Gabbana, this space houses classics like timeless black lace, three-piece men’s suits and sensual lingerie.